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Privacy Policy

How DataPanda collects, uses, and protects your personal data.

Terms & Conditions Privacy Policy Cookie Policy Security Impressum Data Processing Agreement Data Deletion Refund Policy
Effective as of 1 June 2025

This Privacy Policy describes how Digimark GmbH ("DataPanda", "we", "us") collects, uses, stores, and shares personal data when you use our platform at datapanda.io.

We are committed to protecting your privacy and handling your data in compliance with the EU General Data Protection Regulation (GDPR) and applicable data protection laws.


1. Data Controller

Digimark GmbH
Kolonnenstraße 8 · 10827 Berlin · Germany
Email: hello@digimarkstudio.com

2. Data We Collect

2.1 Account Data

When you register, we collect your email address and a hashed password. We do not store plain-text passwords.

2.2 Instagram / Meta Data

When you connect an Instagram Business or Creator account, we receive access tokens and public profile data (username, profile picture, follower count, media metrics) via the Meta Graph API. We store only the data necessary to generate reports.

2.3 Usage & Log Data

We collect activity logs (e.g., report creation, account addition) to enable the activity history feature and for security purposes. We also collect standard server logs (IP address, browser type, timestamps) for operational security.

2.4 Payment Data

Payment processing is handled by Stripe, Inc. We do not store credit card details. We receive and store subscription status, plan tier, and billing history references from Stripe.

2.5 Cookies & Tracking

We use cookies and similar technologies as described in our Cookie Policy.

3. Legal Basis for Processing

PurposeLegal Basis
Providing the service (account, reports)Contract performance (Art. 6(1)(b) GDPR)
Payment processing & billingContract performance (Art. 6(1)(b) GDPR)
Security & fraud preventionLegitimate interests (Art. 6(1)(f) GDPR)
Analytics & service improvementLegitimate interests (Art. 6(1)(f) GDPR)
Marketing & communicationsConsent (Art. 6(1)(a) GDPR)
Legal obligationsLegal obligation (Art. 6(1)(c) GDPR)

4. How We Use Your Data

We use the collected data to: provide and operate the DataPanda service; process payments and manage subscriptions; send transactional emails (e.g., scheduled reports, password reset); respond to support requests; detect and prevent abuse or unauthorized access; improve and develop new features; and comply with legal obligations.

5. Data Sharing

We do not sell your personal data. We share data only with trusted third-party service providers acting as data processors on our behalf:

  • Stripe — payment processing (USA, EU–US Data Privacy Framework)
  • Meta / Instagram — Instagram data access via API
  • Supabase / PostgreSQL hosting — database hosting (EU region)
  • Email delivery provider — transactional email

We may also disclose data if required by law, court order, or to protect the rights and safety of DataPanda and its users.

6. International Transfers

Where personal data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or adequacy decisions.

7. Data Retention

We retain your account data for as long as your account is active. After account deletion, we delete or anonymize personal data within 30 days, except where retention is required by law (e.g., financial records for 10 years under German tax law). Log data is retained for up to 12 months for security purposes.

8. Your Rights (GDPR)

Under the GDPR, you have the following rights:

  • Right of access — request a copy of your personal data
  • Right to rectification — correct inaccurate data
  • Right to erasure — request deletion of your data
  • Right to restriction — limit how we process your data
  • Right to data portability — receive your data in a machine-readable format
  • Right to object — object to processing based on legitimate interests
  • Right to withdraw consent — where processing is based on consent

To exercise your rights, contact us at hello@digimarkstudio.com. We will respond within 30 days. You also have the right to lodge a complaint with the Berlin Commissioner for Data Protection and Freedom of Information (BlnBDI).

9. Security

We implement appropriate technical and organisational measures to protect your data, including encryption in transit (HTTPS/TLS), hashed passwords, and access controls. See our Security Policy for more details.

10. Children

DataPanda is a B2B service intended for users aged 18 and over. We do not knowingly collect personal data from minors.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered users of material changes by email. Continued use of DataPanda after changes constitutes acceptance of the updated policy.


📧 Privacy questions? Contact us at hello@digimarkstudio.com — we aim to respond within 2 business days.

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